The Court of Appeal rejected the notion that the plaintiff was a consumer within the context of the contract. For its reasoning, the Court relied on interpreting general EU principles and jurisprudence regarding consumer protection, noting that the primary defining factor is that a consumer contract must include a party that acts in a professional, business capacity and another party that does not. The plaintiff entered into the loan contract with the explicit goal of using the resultant funds for professional activities, thus failed to qualify as a consumer. In part, the Court also mentioned Directive 1999/44/EC with regards to the definition of consumer.
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