Teismų praktika

  • Bylos aprašymas
    • Nacionalinis numeris: Court of Appeal, Judgement e2A-355-881/2020
    • Valstybė narė: Lietuva
    • Bendrinis pavadinimas:N/A
    • Sprendimo rūšis: Teismo sprendimas apeliacinėje byloje
    • Sprendimo data: 28/05/2020
    • Teismas: Lietuvos apeliacinis teismas
    • Tema:
    • Ieškovas:
    • Atsakovas:
    • Raktažodžiai: misleading advertising, discounts, B2B
  • Direktyvos straipsniai
    Misleading and Comparative Advertising Directive, Article 2, (b) Misleading and Comparative Advertising Directive, Article 3 Misleading and Comparative Advertising Directive, Article 3
  • Įžanginė pastaba

    Advertising by a reseller of a shampoo only as a product for diversifying beauty rituals but not as a product for the care of problematic skin, if the shampoo was not a medicinal product but was included in a pharmaceutical product group list and was therefore lawfully resold in pharmacies and must be used in accordance with a doctor's instructions, cannot be regarded as misleading.

  • Faktai

    Plaintiffs (UAB ”Naos Baltic“ and ”Naos“ SAS) as owners of the trademark BIODERMA, distributed cosmetic products for the care of problematic skin. One of their products, a shampoo, was distributed by the defendant (UAB “Maxima LT”), a Lithuanian supermarket chain. The plaintiff’s started a lawsuit against the defendant arguing that in the defendant’s promotional publications, the products were presented in addition to the usual cosmetic products, which do not have special properties and were subject to a 40% discount. Such large discounts, according to the plaintiffs, create the impression that the price of a product is unreasonably inflated rather than due to high research and innovation costs, thus the advertisements were misleading. The First Instance Court dismissed the action.

  • Teisės klausimas

    Can advertising by a reseller of a shampoo only as a product for diversifying beauty rituals but not as a product for the care of problematic skin be regarded as misleading, if the shampoo was not a medicinal product but was included in a pharmaceutical product group list and was therefore lawfully resold in pharmacies and must be used in accordance with a doctor's instructions?

  • Sprendimas

    The plaintiffs allege that the defendant’s advertisements where it states that BIODERMA products are a means of diversifying beauty rituals (Nodé K keratolytic shampoo), even though the advertised shampoo is intended for problematic scalps, are misleading and thereby create unfair competition.

    The Court of Appeal found that BIODERMA products were not medicinal products or drugs. They are everyday products which the consumer can purchase without a doctor's appointment or without consulting a pharmacist. The Court, therefore, ruled that the defendant's material regarding BIODERMA products cannot be considered misleading advertising or unfair competition.

    URL: https://eteismai.lt/byla/162691970724266/e2A-355-881/2020

    Visas tekstas: Visas tekstas

  • Susijusios bylos

    Rezultatų nėra

  • Teisinė literatūra

    Rezultatų nėra

  • Rezultatas

    The Court left the decision of the First Instance Court unchanged.