The defendant, a mail-order pharmacy, advertised with the quality mark "Approved by BVDVA".
This quality mark was awarded to all pharmacies that paid a certain license fee and submitted a pledge to fulfil certain quality standards. However, no verification of this pledge had actually taken place by the awarding association ("BDVA"), of which the defendant was a member.
The plaintiff requested a cease-and-desist order for the use of this quality mark.