The defendant had advertised its products by offering an additional benefit together with the actual product, and by indicating the value of the additional benefit in the old currency (the Finnish mark). This way, the advertisement created the impression that the additional beneft was more valuable than it actually was.
The plaintiff claimed that the defendant had to be prohibited:
(1) from offering to the consumer an additional benefit which exceeds 10 euros, if the amount of the benefit was not advertised in euros;
(2) from offering to the consumer an additional benefit, if the amount of the benefit is not simultaneously notified in a clear and easily noticeable manner; and
(3) from using additional benefits in an advertisement in such way that the presentation of the additional benefit dominates the main product.