On 27 December 2007, the Italian Ministry of Health reported the possible unfairness of a practice carried out by some traders (Novelli S.r.l. and Littlebit S.r.l.) active in the commercialisation of food products concerning the improper use of the claim "as approved by FIMP" (the Italian Federation of Pediatricians).
On 9 January 2008, ADICONSUM (an Italian consumers' association) reported the possible unfairness of an advertisement and a labeling of certain food products for the improper use of the claim "the only one product approved by FIMP".
On 6 February 2008, the Italian Competition Authority started its investigation proceeding against Novelli, Littlebit and FIMP.
On 9 April 2008, the investigation proceeding was extended to FIMP Progetti, Beiersdorf S.p.A. and Siport S.p.A..
The Authority verified that the investigated traders mentioned on the packaging and commercial communications of their food products the claim "as approved by FIMP", in the absence of any verification and approval of such products by FIMP.
Since the practice had been carried out using the press, internet and TV, on 27 June 2008, the opinion of the Italian Communication Authority was also requested.