Both legal questions were dealt with together.
The President indicated that the practice used by the defendant could have misled consumers in two ways.
First of all, the manner in which the services were advertised created the impression that the services provided by the defendant were free of charge. In this respect, the consumers were attracted to the defendant’s activity and after reaching the website they were more eager to also use services that were available after the payment. Hence, this commercial practice is likely to cause the consumer to take a transactional decision that he would not have taken otherwise (see legal issue n° 1).
Secondly, for the services that were not free, the consumers were initially informed about the promotion which required them to pay a small symbolic fee only. Reading this information, the consumer could not reasonably expect that obtaining access to the services would be more expensive and that this low fee related only to the cost of using the Pay Pal money transferring system.
The manner in which information was presented on the website caused a false impression to the average consumer, which influenced the transactional decision made by the consumer and which would not have been made if he had not been misled.
Therefore, taking into consideration the fact that the price information was presented in an unclear and ambiguous way, the President came to the conclusion that the defendant breached the prohibition on unfair commercial practices.
URL: http://decyzje.uokik.gov.pl/dec_prez.nsf/0/8B8D3AD726326F8DC1257825003206BC/$file/RKR_26_2010.pdf
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