The defendant published advertisements in magazines offering assistance to consumers who had financial difficulties; in addition gifts were also offered.
The advertisements included a coupon as well, which indicated that the consumers returning the coupon were entitled to a free gift. The consumers who returned the coupon received materials suggesting that the consumer was entitled to a free gift of a high value, provided that he/she returned a letter of acceptance. The general terms and conditions of the lottery were also included in the package, however, it was established that these terms and conditions were of bad quality as the legibility was highly limited.
The consumers who returned the letter of acceptance kept receiving further materials.