The plaintiff, a telecoms operator, offered a package of fixed-line telephone services. The package was advertised in a way that suggested a possible “unlimited” use of fixed telephone services. In fact, they were limited to 3,600 minutes of telephone calls.
The defendant, a consumer protection authority, held that this way of advertising was misleading irrespective of the fact that the limit on fixed-line calls was so high that an average consumer could not exceed it in practice.