The defendant published advertisements of two product packages on its website.
According to the first advertisement, the first package consisted of the following products and services: a smart phone, a telephone card and a free of charge, unlimited use of mobile internet. A closer look at the terms and conditions of the said offering revealed that the free unlimited use of mobile internet was subject to the fulfillment of certain preconditions which required the consumer to purchase certain amounts of calling time to the telephone card, thereby incurring additional expenses.
According to the second advertisement, the second package consisted of the following products and services: a mobile phone, a telephone card and free calling time amounting to EUR 15. At a lower part of the advertisement it was specified, that the free calling time was to be granted to the consumer in 10 separate installments on the condition that the consumer purchased a certain amount of additional calling time to the telephone card every month, thereby incurring additional expenses.
On 9 January 2012, the Estonian Consumer Protection Board issued a notice to the defendant, whereby it notified the defendant of the commencement of administrative proceedings with regard to the two advertisements, as the Board was confident that the advertisements mentioned are misleading. The defendant was granted an opportunity to present its objections in the matter. The defendant argued that in case of both of the packages, the smart phone / mobile phone is the main feature of the package and that all the other items offered are supplementary only. The defendant was of the opinion that as it had disclosed all conditions of use of the advertised packages and as a reasonable consumer should have had foreseen the necessity of purchasing calling time when using a calling card as inevitable, the defendant was not in breach of any rules arising from advertisement or consumer law.