The plaintiff is a federal association. The defendant acquires newspaper and periodical subscriptions and sells them to publishing companies.
The defendant enclosed participation cards to the newspapers for a - free of charge - raffle. These cards contained underneath the blank field for the telephone number of the participant to be filled in, the following information:
"Winning notifications and other interesting offers by telephone of [...] GmbH in the subscriber area, voluntary information, the consent can be revoked at any time".
The plaintiff requested a cease and desist order of the said practice.
The court of first and second instance both granted the plaintiff's request and held that the respective consent clause constituted a provision in the general terms and conditions that was invalid according to § 307 I 1 of the German Civil Code (BGB) as it unfairly impaired the interests of consumers and therefore constituted an infringement of § 4 Nr. 11 UWG. Furthermore, the described clause did not comply with § 7 II Nr. 2 UWG as telephone calls for advertising purposes required the prior express consent of the consumer. Finally, the respective clause also infringed § 4 Nr. 5 UWG due to lack of transparency.
The defendant appealed against these judgments to the Supreme court.