The defendant advertised the sale of candy bags by stating that for each candy bag sold, the defendant would plant one tree. However, in reality the trader had already, independent from the number of candy bags sold, agreed to plant a certain number of trees. A purchase of the product by the consumer would therefore not have any impact on the trader's commitment to plant the trees.
The plaintiff claimed that the defendant took advantage of consumers' credulity by playing on their concern for the environment, this by falsely claiming that only by buying from the defendant, the consumer could impact the planting of trees.
According to the plaintiff, the consumers were given misleading information with the aim of unlawfully favour the sale of the defendant's products.