The defendant is a company whose activity comprises selling collections of cards in subscription to consumers.
The company's advertising campaigns are aimed at encouraging the consumers to place orders for such collections. The company sends advertising materials to the potential consumers who then have the possibility to place an order, which was equivalent to concluding of a contract for an undetermined period of time and thereby agreeing to be sent further cards in the future. The consumer's only option to terminate the contract was to send back an unpacked package.
Also, one of the elements of the advertising campaign of the company was that each consumer who placed an order was to obtain an additional benefit, a "Great Welcome Package" containing presents. The advertising materials contained information suggesting that the contents of the "Great Welcome Package" were dependent on scratch cards or stickers contained in the advertising material.
In one of the company's advertising campaigns the consumers were offered to participate in a lottery, where "111 first participants were guaranteed to win a home cinema" or/and "111 first participants were guaranteed to win LCD television" on condition that they place an order - the earlier, the better chance of winning.