The court considered that consumers may access the traders' websites in order to get further information. If customers are not satisfied with this information, they may go back to the price comparison engine website and look at other traders' websites. According to the court, partial inaccuracy is not likely to materially alter the economic behaviour of the average consumer. Therefore, this commercial practice is not unfair.
Also, the court ruled that an absence of permanent and immediate updates is not technically feasible and in any event there is no evidence that the absence of immediate update alters consumers' behaviour.
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