The court elaborated that it was stated in the plaintiff’s advertisement that the discounted juicer will only be available for a very limited time – one day. This statement was false, since the discount was extended for one additional day.
The court found that by disseminating such a false statement, the plaintiff elicited an immediate decision of the consumers and deprived them of sufficient opportunity or time to make an informed choice.
The court concluded that such actions of the plaintiff can be considered as an unfair commercial practice, established in Article 7 of Annex I of Directive 2005/29/EC (implemented into Lithuanian law by Article 7(7) of the Law on Prohibition of Unfair Business-to-Consumer Commercial Practices).
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