The false indication of a delivery period can violate §§ 5 I No. 1, 5a III No. 4, III UWG (the German Unfair Competition Act) if the online dealer should know that the product cannot, by far, be delivered by the specified date. According to the court, consumers expect in online shops where the offers are continuously updated that the offered products are immediately available if not indicated otherwise. Also, consumers typically expect a quick delivery from online shops, and the delivery time is crucial for their decision in which online shop to buy. An advertisement is therefore misleading if the dealer knows that there is no possibility to meet the indicated delivery time.