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Misleading and Comparative Advertising Directive, Article 2, (a) Misleading and Comparative Advertising Directive, Article 2, (b) Misleading and Comparative Advertising Directive, Article 2, (c) Misleading and Comparative Advertising Directive, Article 3 Misleading and Comparative Advertising Directive, Article 3, (a) Misleading and Comparative Advertising Directive, Article 3, (b) Misleading and Comparative Advertising Directive, Article 3, (c) Misleading and Comparative Advertising Directive, Article 4 Misleading and Comparative Advertising Directive, Article 4, (a) Misleading and Comparative Advertising Directive, Article 4, (b) Misleading and Comparative Advertising Directive, Article 4, (c) Misleading and Comparative Advertising Directive, Article 4, (d) Misleading and Comparative Advertising Directive, Article 4, (e) Misleading and Comparative Advertising Directive, Article 4, (f) Misleading and Comparative Advertising Directive, Article 4, (g) Misleading and Comparative Advertising Directive, Article 4, (h)

The book contains a general overview of the advertising law. The authors thoroughly analyse misleading and comparative advertising focusing on the applicable legislation, definitions, sanctions, and competent bodies. Furthermore, the analysis includes many case law examples.