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Doktrin

Uppgifter om doktrin
Medlemsstat Sverige
Titel Intellectual Property and Market law: from a practical perspective
Underrubrik
Typ Book
URL https://shop.nj.se/products/immaterialratt-och-marknadsratt
Författare HELLSTATDIUS, Å.
Referens Immaterialrätt och marknadsrätt: ur praktiskt perspektiv. Norsteds Juridik AB. ISBN: 9789139209300.
Utgivningsår 2020
Nyckelord Unfair commercial practices, misleading actions, misleading omissions, misleading statements, confusing marketing, comparative advertising

Misleading and Comparative Advertising Directive, link Unfair Commercial Practices Directive, link

The book presents an overview of intellectual property law as well as competition and marketing law. The emphasis is put on Swedish legislation and case law through practical examples, however, EU law aspects are also discussed. This book is directed mostly at non-lawyers that are active in the field of marketing.

Inga träffar