The transposition (into Estonian law) of the Digital Content Directive, as well as the Consumer Sales Directive, should (…) place consumers in a more favourable position, setting out their rights with respect to digital content in more detail and allowing them to protect their rights more efficiently through claims. However, it is considered that in some cases it may be difficult for customers to differentiate regulations from directives. Health app merchants should note that when the Consumer Sales and Digital Content Directive is transposed into Estonian law, they will have to significantly change the terms and conditions of the health apps provided by them, in order to offer consumers digital content or services that comply with applicable regulations.