Правна литература

Misleading and Comparative Advertising Directive, Article 3 Misleading and Comparative Advertising Directive, Article 3 Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 7

The article presents the essence of influencer marketing, its advantages over ordinary advertising and the risks it poses to consumers. The main requirements of the current legislation for marking the paid partnership in a way that is recognisable for the consumers are presented.