The paper discusses certain novelties that have emerged from the Digital Market Strategy, which have changed the existing legal position of consumers and users of various digital services. The focus of the paper is on the aspect of the contract of sale that is currently the most current - consumer remedies in case of non-conformity with the contract. In this regard, Directive (EU) 2019/771 of the European Parliament and of the Council of 20 May 2019 on certain aspects of contracts for the sale of goods is relevant. The paper explains the provisions of the Directive by considering how they will fit into the already existing legal system. Despite the fact that it is a Directive of maximum harmonisation, it allows in some segments the Member States freedom to independently decide on implementation. On the other hand, the preamble to the Directive reveals a number of details of the contractual relationship that make the implementation even more challenging than it seems at first glance.