Doktrin

  • Uppgifter om doktrin
    • Medlemsstat: Sverige
    • Titel: Marketing law: Substantive law and process
    • Underrubrik:
    • Typ: Book
    • URL: https://shop.nj.se/products/marknadsforingsratt
    • Författare: BRISELIUS, N., BRUDER, M., ELTELL, T., ÅBERG, J.
    • Referens: Marknadsföringsrätt: Den materiella rätten och processen. Norstedts Juridik AB. ISBN-9789139115380
    • Utgivningsår: 2021
    • Nyckelord: Precontractual information, standard contract, unfair terms, unfair commercial practices, misleading advertising, misleading omission, misleading actions, aggressive commercial practices, comparative advertising
  • Direktivartiklar
    Unfair Commercial Practices Directive, Chapter 1, Article 1 Misleading and Comparative Advertising Directive, Article 1 Misleading and Comparative Advertising Directive, Article 1 Unfair Contract Terms Directive, Article 1 Consumer Rights Directive, Chapter 1, Article 1 Consumer Rights Directive, Chapter 1, Article 1
  • Huvudanmärkning

    This book provides a comprehensive review of the legal rules and the up-to-date case law in the area of fair-trading law in Sweden. The focus falls primarily on the areas of misleading and aggressive commercial practices as well as comparative advertising but it also examines matters related to the assessment of the unfairness of contractual terms. It is aimed primarily at practicing lawyers but also at communications and marketing agencies and education.

  • Allmän anmärkning
  • Ärendesamband

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