Europejski portal e-sprawiedliwość - pl_Legal Literature
Zamknij

PORTAL JEST JUŻ DOSTĘPNY W WERSJI BETA!

Odwiedź europejski portal „e-Sprawiedliwość” w wersji beta i powiedz nam, co o nim myślisz!

 
 

Ścieżka nawigacji


menu starting dummy link

Page navigation

menu starting dummy link

pl_Legal Literature

pl_Legal Literature Details
Państwo członkowskie Polska
Tytuł Product placement jako nieuczciwa praktyka rynkowa
pl_Subtitle
Rodzaj
URL
pl_Author D. CHOJNACKA - DZIEDZIC
pl_Reference http://www.e-radcaprawny.org/eshop,1,3,3,479,szczegoly,komis,0,1,2.html
pl_Publication Year 2010
Słowa kluczowe misleading advertising, misleading omissions, product placement, trade mark

Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 7, 1. Unfair Commercial Practices Directive, Annex I, 11.

This article discusses the problem of product placement and the possibility of qualifying such a practice as an unfair commercial practice. The author describes situations in which, pursuant to the Prevention of the Unfair Commercial Practices Act,  product placement may qualify as an unfair commercial practice. Product placement may violate the provisions of the Prevention of the Unfair Commercial Practices Act on surreptitious advertising, as well as the provisions on misleading omissions. The author criticises the negligence of the Polish legislator in the implementation of the unfair practice stated in the Art. 7 sec. 22 of the Act, by using terms which may cause interpretative doubts.

pl_No results available