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pl_Legal Literature

pl_Legal Literature Details
Państwo członkowskie Polska
Tytuł Product placement jako nieuczciwa praktyka rynkowa
pl_Subtitle
Rodzaj
URL
pl_Author M. NAMYSŁOWSKA and K. SZTOBRYN
pl_Reference Państwo i Prawo, 11/2008, p.52-65
pl_Publication Year 2008
Słowa kluczowe B2B, B2C, capacity of trader, editorial content, legal actions, misleading omissions

Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 7, 1. Unfair Commercial Practices Directive, Annex I, 11. Unfair Commercial Practices Directive, Annex I, 22.

This article contains a comparative analysis of the legal grounds for consumer and business protection against surreptitious advertising, pursuant to the Prevention of the Unfair Commercial Practices Act and the Counteracting Unfair Competition Act. The authors discuss the existing definitions of surreptitious advertising and the problems to designate the content of this term (as arising in legal practice and described in legal doctrine). They also describe the means provided to consumers by the Prevention of the Unfair Commercial Practices Act  to counteract surreptitious advertising.

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