Legal Literature

Unfair Commercial Practices Directive, Chapter 4, Article 14

The work gives a general overview of the different rules set out by the Italian Legislative Decrees no. 145 and no. 146 (which implemented the UCP Directive in Italy), applicable to B2B and B2C practices.

In the first part, the author focuses its analysis on procedural and substantive issues, by illustrating the difficulties encountered in applying the relevant rules to advertisements addressed to both consumers and traders. In the second part, the author examines the most recent cases in which the Italian Competition Authority has intervened against comparative advertisings.