Legal Literature

  • Legal Literature Details
    • Member State: Spain
    • Title: Disguised trade practices.
    • Subtitle:
    • Type:
    • URL:
    • Author: N. IRACULIS ARREGI
    • Reference: Aranzadi Civil-Mercantil núm. 8/2011 (Estudio).
    • Publication Year: 2011
    • Keywords: advertisement, bait advertising, misleading advertising, misleading omissions, unfair competition
  • Directive Articles
    Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 7 Unfair Commercial Practices Directive, Annex I Unfair Commercial Practices Directive, Annex I
  • Headnote
    This article is an analysis of the legal framework that applies to disguising advertising practices after the amendments entered into the Unfair Competition Law by Law 29/2009 amending the existing Unfair Competition and Advertising regulations in order to improve the rights of consumers and users, which implements the UCP Directive.

    The author focuses on a specific type of disguising practice, notably disguising advertising information. The article also includes a section devoted to disguising TV advertising.

    On a side note, it has to be noted that the author refers to the list of per se unfair commercial practices contained in Annex I of the Directive, as a "non-exhaustive" list of examples, whereas it is indeed an exhaustive list as was also implemented by the Spanish legislator in that (exhaustive) way. 
  • General Note
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