Consumer Law Database
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Commentaar bij art. VI.17 WER
STRAETMANS, G., VAN LYSEBETTEN, L.
OHRA, Afl. 68, 2014, 59-93
comparative advertising, confusion, general discussion
Misleading and Comparative Advertising Directive,
This article provides an in-depth overview of the main criteria that need be complied with for comparative advertising to be lawful. The article refers to European as well as Belgian court cases to illustrate the different criteria in practice.
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