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Member State:
Belgium
Title:
Comparative advertising
Subtitle:
Commentaar bij art. VI.17 WER
Type:
article
URL:
Author:
STRAETMANS, G., VAN LYSEBETTEN, L.
Reference:
OHRA, Afl. 68, 2014, 59-93
Publication Year:
2014
Keywords:
comparative advertising, confusion, general discussion
Directive Articles
Misleading and Comparative Advertising Directive,
link
Headnote
This article provides an in-depth overview of the main criteria that need be complied with for comparative advertising to be lawful. The article refers to European as well as Belgian court cases to illustrate the different criteria in practice.
General Note
Related Cases
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