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Mitgliedstaat Österreich
Titel Zum Objektivitätsgebot bei vergleichender Werbung
Art article
Author APPL, C.
Reference ÖBl 2015/15
Publication Year 2015
Schlagworte case law, comparative advertising, objective comparison

Misleading and Comparative Advertising Directive, Article 4, (c)

This article is about the first decision of the Austrian Supreme Court regarding the principle of objectivity stated in article 4(c) of Directive 2006/114/EC (implemented into Austrian law by § 2a of the Unfair Competition Act). First, the decision itself is summarized, afterwards the author explains the reasons of the decision.

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