Legal Literature

  • Legal Literature Details
    • Member State: Austria
    • Title: The principle of objectivity in comparative advertising
    • Subtitle:
    • Type: article
    • URL:
    • Author: APPL, C.
    • Reference: ÖBl 2015/15
    • Publication Year: 2015
    • Keywords: case law, comparative advertising, objective comparison
  • Directive Articles
    Misleading and Comparative Advertising Directive, Article 4, (c)
  • Headnote
    This article is about the first decision of the Austrian Supreme Court regarding the principle of objectivity stated in article 4(c) of Directive 2006/114/EC (implemented into Austrian law by § 2a of the Unfair Competition Act). First, the decision itself is summarized, afterwards the author explains the reasons of the decision.
  • General Note
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