Legal Literature


Legal Literature Details
Member State Austria
Title Imitation marketing by using similar product packaging
Subtitle
Type article
URL
Author GAMERITH, H.
Reference ÖBl 2010/4
Publication Year 2010
Keywords case law, comparative advertising, unfair competition

Misleading and Comparative Advertising Directive, Article 4

This article discusses a Supreme Court decision on misleading practices in relation to marketing of products. First,t the case and decision are summarized by the author. Afterwards, he expounds upon different aspects of the reasons. The author agrees in all points with the Supreme Court's reasoning.
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