Legal Literature

Misleading and Comparative Advertising Directive, link

The article talks about misleading and impermissible advertising, as well as their impact on traders and their business activities. In the article the author elaborates on reasons for passing the Croatian Act on Impermissible Advertising as well as its scope of application. Furthermore, the article explains the meaning of the term advertising and impermissible advertising, as well as the requirements for permissible advertising. In addition, the article explains the means which could be used by the traders for prevention of impermissible advertising, namely claim for collective protection of traders' interests, proceedings of voluntary control of advertising, and interim measure.