Legal Literature

  • Legal Literature Details
    • Member State: Italy
    • Title: Misleading and comparative advertising
    • Subtitle:
    • Type: article
    • URL:
    • Author: GAMBINO, M., A.
    • Reference: Concorrenza e mercato, fasc.1, 2008, pag. 233
    • Publication Year: 2008
    • Keywords: advertiser, comparative advertising, confusion, legal actions, misleading advertising, misleading commercial practices
  • Directive Articles
    Misleading and Comparative Advertising Directive, Article 2, (b) Misleading and Comparative Advertising Directive, Article 2, (c) Misleading and Comparative Advertising Directive, Article 5, 3.
  • Headnote
    This article expounds upon the implementation of Directive 2006/114 on misleading and comparative advertising by Legislative Decrees 145 and 146 of 2007 into Italian law. In particular, it deepen misleading advertising in relation to the content of the advertising message, the goods and services characteristics, and the failure to inform.
  • General Note
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