Legal Literature

  • Legal Literature Details
    • Member State: Germany
    • Title: The coherence between unfair competition law in full harmonisation and comparative advertising according to Art. 4 lit. a Dircetive 2006/114/EC
    • Subtitle:
    • Type: article
    • URL:
    • Author: ECKEL, P.
    • Reference: GRUR Int. 2016, 726
    • Publication Year: 2016
    • Keywords: B2B, B2C, misleading actions, misleading advertising, misleading commercial practices, misleading omissions
  • Directive Articles
    Misleading and Comparative Advertising Directive, Article 2, (b) Misleading and Comparative Advertising Directive, Article 3 Misleading and Comparative Advertising Directive, Article 4, (a) Misleading and Comparative Advertising Directive, Article 8, 1. Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 6 Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 7
  • Headnote
    The author analyses the uniformity of requirements in regard to misleading advertising comparisons set out by the Directive 2006/114/EG and the Unfair Commercial Practices Directive. Moreover, the article highlights the substantially different scales regarding misleading actions in b2b and b2c business.
  • General Note
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