• Uppgifter om doktrin
    • Medlemsstat: Sverige
    • Titel: Marketing law: Swedish and European market law 2
    • Underrubrik:
    • Typ: Book
    • URL:
    • Författare: BERNITZ, U.
    • Referens: Marknadsföringsrätten: Svensk och europeisk marknadsrätt 2. Norsteds Juridik AB. ISBN: 9789139312512.
    • Utgivningsår: 2020
    • Nyckelord: Unfair commercial practices, misleading actions, misleading omissions, misleading statements, confusing marketing, comparative advertising
  • Direktivartiklar
    Misleading and Comparative Advertising Directive, link Unfair Commercial Practices Directive, link
  • Huvudanmärkning

    The book examines the fundaments of marketing law in Sweden. It focuses on the protection of consumers as well as that of competitors when traders deploy commercial practices that are misleading and unfair. It puts emphasis on the analysis of both national and EU case law and is an updated version of the first edition from 2013. It is used as course literature.

  • Allmän anmärkning
  • Ärendesamband

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