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Member State Finland
Title Guidelines of the Consumer Ombudsman: Recognisability of advertising in blogs
Emanating from Kuluttaja-asiamies (The Consumer Ombudsman)
URL http://www.kkv.fi/ratkaisut-ja-julkaisut/julkaisut/kuluttaja-asiamiehen-linjaukset/aihekohtaiset/mainonnan-tunnistettavuus-blogeissa/
Keywords advertising, internet
PDF

Unfair Commercial Practices Directive, Annex I, 11. , Unfair Commercial Practices Directive, link

These guidelines are based on contemporary legislation, legal practice and the Consumer Disputes Board’s decisions. By following the guidelines, traders can confirm the legality of their actions. The following are explained in the guidelines: blogs as a marketing channel, legal regulation and legal praxis, applying the rules as well as guidance on what does an enterprise and a professional blogger need to consider when marketing on a blog.
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