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Other material
Member State:
Finland
Title:
Guidelines of the Consumer Ombudsman: Recognisability of advertising in blogs
Emanating from:
Kuluttaja-asiamies (The Consumer Ombudsman)
URL:
http://www.kkv.fi/ratkaisut-ja-julkaisut/julkaisut/kuluttaja-asiamiehen-linjaukset/aihekohtaiset/mainonnan-tunnistettavuus-blogeissa/
Keywords:
advertising, internet
Directive Articles
Unfair Commercial Practices Directive,
Annex I, 11.
, Unfair Commercial Practices Directive,
link
Headnote
These guidelines are based on contemporary legislation, legal practice and the Consumer Disputes Board’s decisions. By following the guidelines, traders can confirm the legality of their actions. The following are explained in the guidelines: blogs as a marketing channel, legal regulation and legal praxis, applying the rules as well as guidance on what does an enterprise and a professional blogger need to consider when marketing on a blog.
General Note
Full text
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