New Consumer Agenda: European Commission to empower consumers to
become the driver of transition
Brussels, 13 November 2020
Today, the European Commission launched the New Consumer Agenda to empower European
consumers to play an active role in the green and digital transitions. The Agenda also addresses how
to increase consumer protection and resilience during and after the COVID-19 pandemic, which
brought significant challenges affecting the daily lives of consumers. More concretely, the Agenda
puts forward priorities and key action points to be taken in the next 5 years together with Member
States at European and national levels. This will, among other things, include a new legal proposal
aiming to provide better information on sustainability to consumers, adapting existing legislation to
the digital transformation as well as an action plan on product safety with China.
Vice-President for Values and Transparency, Věra Jourová, said: “We want to empower consumers
to play their role in the green and digital transitions. At the same time we must ensure that our rules
to protect consumer rights remain up to speed with today's digital reality – especially through
vigorous enforcement and increased responsibility of online platforms.”
Commissioner for Justice, Didier Reynders, said: “European consumers are at the core of a global
change. Their actions can make a significant difference. Consumers need to be empowered to make
sustainable choices and be reassured that their* rights will be protected in all circumstances. The
new Agenda introduces measures that will promote a fair digital and green society, taking into
account that consumer behaviour transcends borders of individual Member States.”
Consumer rights in COVID-19 crisis
Whether online scams or cancelled travel arrangements, the COVID-19 pandemic has affected many
areas of consumers' lives. The Commission will continue to tackle consumer scams, in cooperation
with the Consumer Protection Cooperation network and in dialogue with the platforms and all
relevant actors. In addition, the Commission will continue to ensure the protection of travellers and
passengers EU rights in case of cancelled trips*. The Commission will analyse the longer-term impact
of COVID-19 on the consumption patterns of Europeans, which will serve as a basis for future policy
initiatives.
Empowering consumers and ensuring better protection
The New Consumer Agenda presents a vision for EU consumer policy from 2020 to 2025 focusing on
five key priority areas:
1. Green transition - The Commission aims to ensure that sustainable products are available to
consumers on the EU market and that consumers have better information to be able to make an
informed choice. Next year, the Commission will present a proposal to equip consumers with
better information on the sustainability of products and to fight practices, such as greenwashing
or early obsolescence. The Commission will also promote repair and encourage more sustainable
and “circular” products. The green transition cannot happen without companies - the
Commission is determined to work with economic operators to encourage their pledges in
support of sustainable consumption, beyond what is required by law.
2. Digital transformation - The digital transformation is radically changing consumers' lives
offering new opportunities but also presenting them with challenges. The Commission aims to
tackle online commercial practices that disregard consumers' right to make an informed choice,
abuse their behavioural biases or distort their decision-making processes, such as dark patterns
and hidden advertising. In addition, consumers' interests need to be duly taken into account
when setting rules governing the digital economy and requirements for Artificial Intelligence
(AI). To adapt current rules to the ongoing digitalisation and the increase of connected products,
the Commission will also review the directive related to product safety. As there is a need to
reinforce consumer protection regarding digitalisation of retail financial services, the directives
for consumer credit and marketing of financial services will be reviewed.