The CPC and the SAC believe that in both cases there is misleading advertising. The CPC has sent an inquiry to the mentioned producers and only one of them has confirmed that it applies a recommended price, which is not binding. The others stated categorically that they did not set recommended prices for end users for the goods they offered. In this situation, both the CPC and the SAC accept that consumers have the impression that the goods offered to them are economically viable and this is guaranteed by the manufacturer himself, who has introduced a restriction in raising the price when providing it to the seller, but this does not correspond to the truth. In the course of the proceedings before the CPC it was also established that a large part of the goods were offered at the same price over a long period of time, i.e., there was no real "reduction" from the "old" price for previous periods.
The statement "All custom kitchens at ½ price" is also misleading. In the course of the inspection before the CPC it was established that this promotion is applied periodically between January and the end of October 2017, but the advertisement uses the expression "only now", which gives the impression of brevity of the proposal over time. The CPC accepts that advertising is misleading only for this reason, even if it is assumed that there is a real reduction in price.
URL: http://www.sac.government.bg/court22.nsf/d038edcf49190344c2256b7600367606/8d3ec6a5bee33815c22587510044f35b?OpenDocument
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