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Member State:
Italy
Title:
Misleading and comparative advertising
Subtitle:
Type:
article
URL:
Author:
GAMBINO, M., A.
Reference:
Concorrenza e mercato, fasc.1, 2008, pag. 233
Publication Year:
2008
Keywords:
advertiser, comparative advertising, confusion, legal actions, misleading advertising, misleading commercial practices
Directive Articles
Misleading and Comparative Advertising Directive,
Article 2, (b)
Misleading and Comparative Advertising Directive,
Article 2, (c)
Misleading and Comparative Advertising Directive,
Article 5, 3.
Headnote
This article expounds upon the implementation of Directive 2006/114 on misleading and comparative advertising by Legislative Decrees 145 and 146 of 2007 into Italian law. In particular, it deepen misleading advertising in relation to the content of the advertising message, the goods and services characteristics, and the failure to inform.
General Note
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