Further to around thirty complaints reported by consumers and competitors between December 2007 and February 2009, the Italian Competition Authority started its investigation proceeding against Telecom Italia S.p.a. on 23 February 2009.
On 16 April 2009, the Italian Competition Authority adopted interim measures in order to avoid the implementation by Telecom Italia of any special promotional activity.
The commercial practices assessed by the Authority consisted of the implementation of retention strategies, including the oral communication to consumers, without any kind of registration and use of binding guidelines or standard forms by the call centers' operators.
Since the practice had been carried out also by using sms and telephone contacts, the opinion of the Italian Communication Authority was also requested on 29 May 2009.