The present case concerns additional fees for renting a car, charged by the defendant, a car rental company. Following several claims reported by consumers on 29 March 2010 the Italian Competition Authority decided to start an investigation proceeding against the defendant.
According to the consumers the defendant omitted material information necessary for a consumer to take an informed transactional decision. In particular, the defendant omitted to provide information on the existence of additional costs, which consumers had to pay at the defendant's rental stations, and which were not included in an online booking form.
Additional fees were charged for a retro-reflecting jacket, which is required by law in every car. Without the payment of this charge, the trader refused the delivery of the rented car. Consumers further pointed out that there was no information about the requirement to pay this charge, neither in the booking process or in the email confirmation.
Conversely, the defendant held that it did not include the above-mentioned charge in order to simplify its offer. The defendant argued that it is better for consumers to indicate the price of the main service.