Legal Literature

  • Legal Literature Details
    • Member State: France
    • Title: The privileged display, in consideration of payment, of commercial offers on price comparison engines and online buyer's guides: what obligation of transparency after the decision of the Court of Cassation of 4 December 2012?
    • Subtitle:
    • Type:
    • URL:
    • Author: S. PROUST
    • Reference: Revue Lamy Droit de l'Immatériel, 2013, n° 91
    • Publication Year: 2013
    • Keywords: average consumer, B2B, B2C, decision to purchase, information requirements, price comparison, unfair competition
  • Directive Articles
    Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 7
  • Headnote
    This contribution contains a commentary on Cass. com., 4 December 2012, No. 11-22729.  The author criticizes the court's decision and disagrees with the statement that not mentioning that some traders have paid for a privileged display of their offer is likely to distort the average consumers' economic behavior. Indeed, the author considers that at this stage, the consumer is still searching information and may click on several offers regardless of their position in the price comparison engine webpage. In addition, those websites usually offer options allowing users to sort the offers by different criteria, which allows consumers to purchase knowingly.
  • General Note
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