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Legal Literature

Legal Literature Details
Member State Malta
Title Unfair Competition and Advertising in Malta
Subtitle
Type monograph
URL
Author CAMILLERI, E.
Reference University of Malta, LL.D thesis
Publication Year 2012
Keywords advertisement, advertising, comparative advertising, enforcement, misleading advertising, trader

Misleading and Comparative Advertising Directive, link

This thesis analyses the provisions of Directive 2006/114/EC and whether it has been properly implemented in Malta law. The author starts by considering the regulation of advertising, tracing its history. She then considers the definition of ‘advertising’, before tackling misleading advertising and comparative advertising respectively. The thesis ends with a consideration of enforcement in this area.

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