Unfair Commercial Practices Directive, Chapter 2, Article 5, 4. Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 6, 1.

Private schools that call themselves "university" or "college" may lead a consumer to take a transactional decision that he would not have taken otherwise. The use of those terms is untruthful and misleading.

The first defendant characterized itself with the word "university" in its distinctive title and in every public communication (web site, advertisement, promotions). The second and third institutions used the word "college" instead.

Is it misleading for a private school to call itself a "university" or "college" in order to attract new students?

It is misleading for a private school to characterize itself as a "university" or "college".

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The Ombudsman of the Consumer recommended the private schools to refrain from similar public declarations, reports, advertisements, announcements, or promotions. It also requested the defendants to erase from their company name, public communications, etc. the distinctive title "university" / "college".