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Κράτος μέλος Ελλάδα
Τίτλος H συγκριτική διαφήμιση
Subtitle
Τύπος monograph
URL
Author EFTHIMIOU, A.
Reference Meletes emporikou & oikonomikou dikaiou 12, P.N. Sakkoulas (Studies of commercial and financial law 12)
Publication Year 2016
Λέξεις-κλειδιά advertisement, advertising, case law, comparative advertising, unfair competition

Misleading and Comparative Advertising Directive, Article 4 Misleading and Comparative Advertising Directive, Article 4, (a) Misleading and Comparative Advertising Directive, Article 4, (b) Misleading and Comparative Advertising Directive, Article 4, (c) Misleading and Comparative Advertising Directive, Article 4, (d) Misleading and Comparative Advertising Directive, Article 4, (e) Misleading and Comparative Advertising Directive, Article 4, (f) Misleading and Comparative Advertising Directive, Article 4, (g) Misleading and Comparative Advertising Directive, Article 4, (h)

This monograph has seven chapters, which aim to the examine the legal framework of the comparative advertising in Greece and the EU and to record and study the respective case law. The first chapter presents the meaning and the legal framework of advertisement. The legislative regulation of the comparative advertising in the union legal order is analyzed in the second chapter. Furthermore, the third chapter presents the conditions under which the comparative advertising is permitted. Chapter four analyzes the legislative regulation of comparative advertisement in greek law. Chapter five includes an overview of national laws of comparative advertisement at a union and global level. Chapter six presents union and greek case law regarding comparative advertising. Finally, chapter seven analyzes the prospective of a revision of the Directive 2006/114 as an excuse for the reform of the greek law on unfair competition.

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