Jurisprudenţă

  • Detalii privind cazul
    • ID național: County Court, Valcea, Civil Section II, Judgement no 1146/2021
    • Statul membru: România
    • Denumire comună:N/A
    • Tipul de decizie: Decizie a Curții care face obiectul unui recurs
    • Data deciziei: 23/11/2021
    • Instanţa: TRIBUNALUL VALCEA - SECŢIA A II-A CIVILĂ
    • Obiect:
    • Reclamantul:
    • Pârâtul:
    • Cuvinte-cheie: misleading advertising, economic behaviour, evidence
  • Articole din directivă
    Misleading and Comparative Advertising Directive, Article 2, (b)
  • Notă preliminară

    ECLI:RO:TBVLC:2021:012.

    Advertising cannot be considered misleading in the absence of proof, by the public authority, regarding similarity of the message transmitted to deceive the consumers.

  • Fapte

    Following a control, a trader was sanctioned by the public authorities for violations of Law 158/2008 since he promoted his products on Facebook, YouTube and 9 TV channels using misleading advertising (“bread guaranteed without the influenza viruses”); the trader contested the contravention report in court , relying on the fact that the authority did not adequately prove the contravention, but merely invoked the complaint made by a third party and a decision of the National Audiovisual Council. The trader obtained the annulment of the report and the NAPC launched an appeal.

  • Chestiune juridică

    Whether the proof regarding the negative consequences of the advertising is a prior requirement for sanctioning the trader for misleading advertising.

  • Hotărârea

    Art. 3(1)(b) of Law 158/2008 defines misleading advertising as one which, in any way, including its presentation, deceives or is likely to deceive the persons to whom it is addressed or whom it reaches and which, because of its deceptive nature, is likely to affect their economic behaviour or which, for those reasons, harms or is likely to harm a competitor. Since the contravention report just mentioned the criticised message and the authority did not bring the effective proof that it is able to deceive consumers or distort their economic behaviour (but merely relied on a Decision of National Audiovisual Council stating that the message is misleading), the advertising cannot be considered as misleading.

    Text integral: Text integral

  • Cazuri conexe

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  • Doctrină

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  • Rezultat

    Taking into account the absence of proof by the public authority regarding the similarity of the message transmitted to deceive the consumers, the misleading advertising cannot be characterised. The Court rejected the appeal and upheld the contested judgement which annulled the contravention report. The judgement is final.