Doctrină

Misleading and Comparative Advertising Directive, Article 1 Misleading and Comparative Advertising Directive, Article 1 Unfair Commercial Practices Directive, Chapter 1, Article 2 Unfair Commercial Practices Directive, Chapter 2, Article 5 Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 6 Unfair Commercial Practices Directive, Chapter 2, Section 1, Article 7 Unfair Commercial Practices Directive, Chapter 2, Section 2, Article 8 Unfair Commercial Practices Directive, Chapter 2, Section 2, Article 9

Nowadays consumers spend a significant amount of time on social networks meaning enterprises have built their presence online in order to make themselves more visible. The shift from real-world business and marketing to the online environment has led to a series of new ways of doing business, implementing marketing strategies and strategic thinking in advertising. As enterprises started competing on social media platforms, unfair competition slipped in. The article analyses the specific manner in which unfair commercial practices materialise themselves on social media platforms and it focuses on the main types of unfair competition, namely aggressive commercial practices and misleading commercial practices. In addition, the unfair commercial practices that are intended to prejudice other traders will also be considered and discussed. The analysis takes into consideration mainly the features and the activity that is possible on the social media platform Facebook as it is the largest at the moment and it raises stringent issues regarding the protection of consumers and even the protection of enterprises.