Právní nauka

Misleading and Comparative Advertising Directive, Article 2 Misleading and Comparative Advertising Directive, Article 3 Misleading and Comparative Advertising Directive, Article 5

The aim of the paper is to provide a critical perspective on the current legal regulation of online advertising and selected online marketing practices in the Czech Republic, in the context of the widely used findings of psychology and behavioural economics. Is the legislator responding adequately to the findings about the irrationality of people when making decisions about purchasing goods and services? How does decision-making practice approach legal regulation? And is decision-making practice uniform in the Czech Republic, the Slovak Republic and Hungary?